Who’s linking to our website? New tools.

6/25/07 UPDATE: I am obligated to point out that this little script has graduated from interesting to useless — thanks to the new Google Analytics, which is hands down the best tool for understanding web traffic. And it’s bloody free. You probably knew this already. But, just in case, here’s a great new tutorial. That [...]

February 6 2007

Google Rankings and “Canonical” URLs (technical)

Finally some useful help from the “celebrity engineer” Matt Cutts, one of the few people in the world that has had intimate relations with the Google Pagerank algorithm. (EDIT: He also happens to use Wordpress, not Blogger. Hmmm.)
This is a description of how to best reference your urls in order to ensure that Google [...]

January 12 2006

Google’s Librarian Newsletter Offers New Explanation of Pagerank

Google has a new librarian’s newsletter that offers a nice clear (and brief) look at how their rankings work.
Nice to see a little bit of transparency from the behemoth Google, which is known to be more than a little secretive about its algorithms.
This doesn’t actually, clear things up entirely, but it is Google’s [...]

December 30 2005

Updated Tactics for Making Your Information Findable

This kind of stuff is (Search Engine Optimization, or SEO) is relevant to every website, but I think that nonprofits and do-gooders can use it the most. Here’s a chance to brush-up, as the rules change slightly every day.

Yaro Starak has written an in-depth review of The 8 Essential Things You REALLY Need to [...]

December 20 2005

The Google Game

There is no shortage of webmasters desperate to get their hard-won site noticed. After spending many sleepless nights coding and debugging a site for a nonprofit, it only makes sense that you would want it to actually show up when someone is searching for your organization’s keywords. But, like much of the web-authoring career, you [...]

January 13 2005