Great advice on crafting a home page from A List Apart. In short: build it last, and work first on the details (the smallest, ubiquitous elements of your site). A great homepage with poor search results or product page will only lead to disappointment. So if your site is shallow and ugly on the [...]

Here’s an interesting article from an old Harvard Business School Working Knowledge series. It’s about branding, which from my perspective is a very diffucult thing to incorporate in online communications.
Websites and emails, for example, need to reflect some kind of graphical relationship with the rest of your organization. But I think they should also [...]

When Nonprofit X goes to county Y and begins handing out seeds and fertilizer to farmers as part of an agricultural intervention during a famine, how does Nonprofit X know that they aren’t causing a greater problem or ignoring a better solution? Perhaps it turns out the fertilizer is more valuable when it is sold [...]

Create usable content? It doesn’t sound like a difficult goal. But upon reconsideration, it is clear that the web (in particular) has become a waste of your time. The visual aspects of the internet are all distractions without quality content. And that means content that is useful and clear.
Is your website full of [...]

Stephen Pinker writes in his book How Minds Work that “the emotions are mechanisms that set the brains highest-level goals.” This, it seems, is a good description of why small, mission-driven nonprofits exist despite the innumerable difficulties of keeping such an operation afloat. It’s also an essential idea to consider when advertising your organization.
People are [...]

If you like to think about branding (not a really pleasant idea, I think), you’d do well to visit the wealth of information at the PND Nonprofits By Design Column.
Read it: PND Nonprofits By Design